The United Soccer League (USL) has announced a major naming rights deal with financial services company Gainbridge. Starting in the 2025–26 season, the league will be renamed the Gainbridge Super League, making it the first U.S. professional soccer league to secure an entitlement sponsor.
Gainbridge will be the exclusive financial partner for the league, with branding featured on uniforms, stadiums, broadcasts, and online platforms. USL Super League President Amanda Vandervort said the deal shows a strong commitment to the growth of women’s soccer.
Gainbridge already supports women’s sports through partnerships in the WNBA, LPGA, and tennis. The company recently added former U.S. goalkeeper Briana Scurry to a team of ambassadors that includes Caitlin Clark and Billie Jean King.
The Gainbridge Super League will operate as a Division I league and aims to boost visibility and opportunity for women’s soccer across the U.S.
