Trackhouse Racing’s co-owner, Justin Marks, continues to redefine the boundaries of NASCAR and motorsport as a whole. Speaking about the future of the innovative Project 91 initiative and the team’s potential foray into the legendary Indianapolis 500, Marks laid out an ambitious vision for what’s next.

Launched in 2022, Project 91 has already made waves by introducing international racing stars to the world of NASCAR. Its purpose is clear: to bridge the gap between NASCAR and other global motorsport disciplines, enticing drivers who wouldn’t typically compete in stock car racing to try their hand at America’s premier motorsport series.

In 2023, the project gained significant attention when former Formula 1 champion Kimi Räikkönen took the wheel, generating excitement among fans and competitors alike. Marks recently hinted at continuing this trajectory with more big names in the pipeline. Project 91 isn’t just about one-off appearances, Marks said. It’s about elevating NASCAR’s global appeal and showing the world what this sport has to offer.

While Marks didn’t disclose specific names, he emphasized his desire to bring in drivers who would challenge themselves and bring fresh perspectives to NASCAR. With the 2024 Cup Series season on the horizon, rumors are already swirling about potential collaborations with stars from disciplines like Formula E, WEC, and even MotoGP.

Justin Marks is also exploring opportunities beyond NASCAR. He has expressed serious interest in entering the Indianapolis 500, the crown jewel of IndyCar racing. When asked about the feasibility of an Indy 500 effort, Marks admitted that it’s a challenging endeavor but one that aligns with Trackhouse Racing’s bold philosophy.

The Indy 500 is one of the most iconic races in the world, and Trackhouse is about embracing challenges, Marks explained. It’s not a matter of ‘if’, it’s a matter of ‘when.

Marks acknowledged that building an Indy 500 program requires significant preparation, from securing competitive equipment to collaborating with experienced personnel in the IndyCar paddock. However, he remained optimistic, noting that such a venture could further solidify Trackhouse Racing’s reputation as an innovative force in motorsport.

Justin Marks’ vision for Trackhouse Racing extends far beyond traditional NASCAR norms. By championing Project 91 and entertaining the idea of an Indy 500 entry, Marks is fostering a culture of innovation and inclusivity in motorsport. Whether it’s attracting global talent to NASCAR or tackling the Indianapolis Motor Speedway, Trackhouse Racing is poised to continue making headlines in 2024 and beyond.

Marks closed his discussion with a statement that reflects his bold approach: Racing is about dreaming big, and Trackhouse Racing will always aim to push the limits.

Fans can only wait and see what the team accomplishes next, but one thing is certain: the journey will be anything but conventional.